Social Media Validation
To get a better understanding of the market and demand, you will want to analyze social media channels. Twitter is a useful source for looking at market potential and product interest. Topsy allows you to search for the volume of tweets per day mentioning keywords and keyword phrases. Once you identify words or phrases with a significant volume, you will also want to search on Twitter to get a better sense of what exactly has been tweeted and the sentiment of the tweets.
Using social media to research your product and service not only reveals the volume of conversation surrounding your product and service idea but it also helps you discover the language your potential customers are using. This can be helpful in revealing SEO opportunities, creating ads, refining the value proposition, and writing product descriptions.