Developing Relationships One Interaction at a Time
Social media has evolved from being cutting-edge technology to being integrated into nearly every aspect of our lives in record time. It’s there with us, personally and professionally 24/7/365 and it’s getting a notable amount of our attention. And the attention of search engines, including Google, Bing, and Yahoo. What does this mean for your business? How can you leverage this massive audience to build your brand? Social media marketing has the potential to impact your customer outreach, relevance, and retention in monumental ways.
Easily Access Your Target Market and Expand Brand Awareness
Social media marketing is used to realize branding and marketing goals through participation in all relevant social media networks. It’s about taking a multifaceted approach that goes beyond email blasts, profiles, and regular message dissemination through social media networks. The real success of social media marketing is not necessarily profitability.
Businesses that take the time to connect with current and future customers can grow their brand awareness, and maintain a lasting positive brand association. Social media marketing also has the potential to improve your company’s conversion rates through customer targeting, the analysis of sales tracking information, and by never using spammy marketing techniques. Plus, by applying analytics to social media marketing, a business can learn key details about user behavior and traffic, including page views and exposure on the various platforms so they can deliver the content their users want.
Did you know search engines love social media? They factor likes, retweets, fans, sharing, circles, and so on into how they will rank your pages in the search engine results pages (SERPs). Pleasing the search engines is a thrive or die situation today. Businesses that find their way to the front page of the SERPs have an exponentially larger audience than those on pages 2+.