QA Technologies, Inc. Becomes QAT Global in Corporate Rebranding
A new name, tagline, and look to carry the company into the future and better convey its value proposition.
QA Technologies, Inc. Launches Corporate Rebranding
Press Release: QA Technologies, Inc. – Thur, Mar 15, 2012 12:00 PM CST
OMAHA, NE— QA Technologies, Inc., a premier business solutions consulting firm, announced that it has rebranded. QA Technologies, Inc. will begin operating under the new trade name QAT Global effective immediately. With the adoption of its new brand, tagline and logo, QAT Global has simultaneously launched their redesigned website https://www.qat.com/. The rebrand is the positive outcome of the company’s broadening footprint in the USA and Brazil, unprecedented growth, and increasing recognition. The rebranding will continue to build and foster QAT Global’s unparalleled dedication to offering innovative technology solutions.
QAT Global provides strategic consulting services that range from Ideation, DevOps, User Experience, and Cloud Computing to Mobile Applications, Social Media Applications, Rich Internet Applications, Mainframe Services, and Open Source utilization strategies. With the growing numbers of clients, employees, and partnerships, QAT Global, will utilize its extensive agile, multiplatform, and distributed development knowledge to generate innovative business solutions.
“QA Technologies Inc.’s re-branding represents our evolution and direction,” said President, Ken Bass. “Clients and employees have already gravitated toward us because of our global presence and work. It makes sense for us to adopt global as part of our company name. This change is a logical step in our succession and gives us an umbrella under which we can continue to expand our products, services, and locations during our next phase of growth and development. We are so much more than a consulting firm and this represents an important step to better communicate our value proposition.”
The company’s new tagline “Connecting Innovative Technologies to Create Business Solutions” embodies QAT Global’s vision to “create innovative solutions to power the future of business.” QAT Global’s new logo replaces the legacy diamond shape with a stylized globe. Karie Barrett, the company’s Marketing and Creative Development Director explains “The stylized globe is a profound statement in itself with the globe to representing our company and 360 degree development services which are supported by the seven bands which represent the foundation of all our solutions- innovation, repeatable methodologies, agile distributed development, proven technologies, flexibility, integrity, and a strong team. It describes how we do business.”
QAT Global has taken on a new direction with the launch of their redesigned website www.exialon.com. “We really wanted our website to reflect QAT Global’s style and innovative attributes but at the same time showcase that we are a company that has a lot to say” says Barrett. The completely redesigned website included design elements that subtly convey brand attributes of both the company and its products: modern, efficient, precise, purposeful, and focused. It also contains a great level of detail on strategic consulting and product engineering services. “While we’ve been involved in areas like ideation, devops, mobile app development, cloud computing, and 360 degree web development services for quite some time, we didn’t speak about them specifically on the old site. We want our potential and current customers to know QAT Global’s identity and understand our way of thinking; it is what truly sets us apart from the rest. The new identity will better characterize QAT Global as a premier provider of innovative solutions and enterprise solutions globally.”
“The idea of rebranding QA Technologies, Inc. was raised again in the fall of 2011, when it was clear that we were transitioning to a company with a growing development center in Brazil and expanding services,” said Rollie Stephens, Vice President. “We have some great momentum right now with no signs of slowing. There may never be a better time to rebrand.”
“Our new brand identity is a logical step that communicates to both current customers and potential customers that we continue to provide products and services that consistently outpace our competitors,” said Chuck Snyder, Director of Business Development. “Our new identity helps mirror the fact that we’re an innovative and forward-looking company with a commitment to ensure the success of every client we service.”
About QAT Global, a tradename of QA Technologies, Inc.
QAT Global focuses on all aspects of R&D; we help our clients quickly get to market with new or enhanced products including custom software solutions, web software, desktop software, line of business applications, mobile applications, third-party integrations, ecommerce solutions, content management systems, rich internet applications, and mainframe applications.