New Trend with Mobile Marketing

New Trend with Mobile Marketing

The Importance of Mobile Marketing

Wireless technology is changing the landscape of how businesses approach marketing. Smartphones, tablets, and wearable devices are making it easier than ever before for users to access the Internet, shop, and do other various tasks. In recent years, there has been an even greater push toward accommodating the growing number of mobile online users. Marketing efforts are starting to shift from more traditional means to web-based and mobile marketing. It has become critical for businesses to have an online presence. With mobility becoming a focal point with users, companies are seeking ways to improve their service to mobile customers.

When going online to shop or surf the web, people traditionally thought of and used their desktop computer. When mobile devices were introduced, users had a new alternative to accomplish those tasks, but desktop computers were still the primary device to access the internet. That trend finally changed in 2014 when a study by comScore found the majority of US Internet users on mobile had finally surpassed desktop. People are using mobile devices as their primary device to search. Google’s Search Chief Amit Singhal announced the summer of 2015 was the first time more Google searches, which fields more than 100 billion searches per month, were completed on mobile devices than desktop computers. The transition from desktop to mobile is no surprise due to the increased ease, mobility, and flexibility provided for the user. The push toward mobile has opened up a new way for companies to gain an advantage over their competitors.

From mobile applications to online ads, there are a number of ways for a company to flourish in the mobile environment. One of the ideal methods for businesses to interact with customers is through mobile applications. A comScore study found that mobile users were spending nearly 88% of their time on their mobile device consuming digital media within applications. Businesses now have the unique opportunity to reach users wherever they are through applications. QAT Global is on the cutting edge of providing solutions to meet all of our clients diverse and specific mobility needs. We seek to provide solutions that will continually stay up to date with the technology allowing your business to stay relevant in this extremely competitive environment.

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