Marketing Your Company – The Company Details Sheet
Having a full suite of marketing collateral is an essential for any business. Think of your company details sheet as a resume of sorts for your business. Future employees, potential customers, and the media will want to know the key details about your business.
Include on this sheet:
- Date your business was founded
- Primary office location and satellite offices
- Names and brief overview of company founders and senior-level management
- Contact information
- Brief mission statement
- Business overview
- Value statement
- Industry listing
- Select clients list
- Web sites, blogs, social networking links
Tip: Arrange this information into a flat sheet with a design similar to your other product or service data sheets. This information should also be placed on a page on your website in the About Us section.