Essential elements for branding your startup
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Essential Elements for Branding Your Startup

MARKET ANALYSIS

Know the market trends, competitors, and your target audience.

Some helpful tools include:

COMPETITIVE ADVANTAGE

Decide on your unique value proposition. Research what will make you stand out.

Here’s a simple template to help you develop your value proposition:

“We help X do Y doing Z”.

BRAND NAME

Choose a name that delivers your brand message and story and resonates with your target market.

Some helpful tools include:

CORE BRANDING ASSETS

Create a logo that reflects your brand and set design guidelines for all materials to ensure consistency.

Your guidelines should include:

  • Typeface details
  • Color specifications
  • Logo styles
  • Logo best practices
  • Design elements
  • Imagery use and style

ONLINE PRESENCE

Establish your online voice and visual style and deliver consistent communication on all channels.

Some helpful tools include:

Get more branding tips in our article 5 Branding Tips for Startups

Have a great technology startup idea? Let’s talk about developing it!

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Karie Barrett

Creative Development Director at QAT Global
is the Creative Development Director at QAT Global. She has over 20 years diverse marketing, design, and business experience. Karie is responsible for driving creative strategy and execution to develop and produce quality creative web and marketing solutions that meet internal and external client's business objectives and goals. @KarieBarrett

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