Essential elements for branding your startup
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Essential Elements for Branding Your Startup


Know the market trends, competitors, and your target audience.

Some helpful tools include:


Decide on your unique value proposition. Research what will make you stand out.

Here’s a simple template to help you develop your value proposition:

“We help X do Y doing Z”.


Choose a name that delivers your brand message and story and resonates with your target market.

Some helpful tools include:


Create a logo that reflects your brand and set design guidelines for all materials to ensure consistency.

Your guidelines should include:

  • Typeface details
  • Color specifications
  • Logo styles
  • Logo best practices
  • Design elements
  • Imagery use and style


Establish your online voice and visual style and deliver consistent communication on all channels.

Some helpful tools include:

Get more branding tips in our article 5 Branding Tips for Startups

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is the Creative Development and Marketing Director at QAT Global. She has over 20 years of proven success leading corporate marketing, communications, IT, and business strategy development. Karie is responsible for driving creative strategy and execution to develop and produce quality creative technology and marketing solutions that meet internal and external client’s business objectives and goals.