Key Principles of Web 2.0

• Using the Web as Platform with full SOA/Web Services scalability

• Harnessing Collective Intelligence including trusting users as co-developers

• Database management to control unique data sources that improve with use

• Software is delivered as a service, rather than a product, ending the Software Release Cycle and moving it into "a perpetual beta" state enabling it to be developed in the open, with new features added monthly, weekly, or even on a daily basis.

• Utilization of lightweight business models, development models, and user interfaces. (AJAX, SOAP, XML/XSLT)

• Software is positioned above the level of a single device

• Web based applications with rich user interfaces and PC-equivalent interactivity allow for leveraging of the long tail (where inventory storage and distribution costs are insignificant, making it economically viable to market even relatively unpopular products) through customer self-service.