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Getting Started

Go through these questions and answer them for each individual program/division/product and the overall organization. Then look at your answers and decide how you can get the information you want to share with your consumers to them and also satisfy their needs.

Use the analysis to guide your content development. Make it simple and interesting. You have to create value for the customer. You need to create information that will make them come back, visit other areas of the site, and/or refer others to the site.

Vision: What do you envision as the purpose of the web site?

• What do you want to achieve?

• What do you want to do with the web site?

• What are the user’s needs?

Market: Who is your audience?

• Who do you want to attract to the site and what are their expectations?

• What are their needs, concerns, and questions?

Goals: What do you want the visitors to your site to do?

Competition: What are your competitors doing?

• Explore some of their web sites and try to identify their goals and target markets.

• Do you have written testimonials from customers?

• Can you establish yourself as an expert in the field?

Differentiation: How do you want the site to be different from those of your competitors?

Resources and Limitations: Include tangible and intangible.

• Resources

• Limitations